@incollection{sinha2017anti, title={Anti-ad blocking strategy: Measuring its true impact}, author={Sinha, Atanu R and Macha, Meghanath and Maneriker, Pranav and Khosla, Sopan and Samdariya, Avani and Singh, Navjot}, booktitle={Proceedings of the ADKDD'17}, pages={1--6}, year={2017} }